No Fear Racing mergers with Rick Clark Motorsports
Posted on February 13, 2009
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Boris Said is scheduled to compete in 12-18 NASCAR Sprint Cup Series races behind the wheel of the No. 60 Ford in 2009 after the team announced a merger with Rick Clark Motorsports.
Clark, an African American businessman who spent eight years in the NFL as an agent for several players, was lured to the appeal of NASCAR and the opportunity to create a multicultural approach to auto racing which focuses on America’s youth by noted friend and ESPN lead broadcaster Dr. Jerry Punch.
The team will create a platform from which other marketing programs will be launched to increase inclusion in the industry.
“We have several verticals that all work together to create a comprehensive program,” Clark said. “Those verticals will not only work to encourage minorities to attend races, but to make NASCAR part of the various minority cultures to create a feeling of ownership in the sport among those groups.
“We have an urban-wear clothing line in the works called Krewe Wear with the tag line ‘Who’s in your Krewe?” The clothing line is one of several reasons why No Fear is such a good fit for us, as they are an established brand among 18 to 24-year-olds with a global distribution network.”
In addition to Clark, prominent Wall Street and emerging markets finance layer, Al Tindall, is a principal in the RCM No Fear Racing Team.
The team is scheduled to make its debut at Atlanta Motor Speedway in March and is expected to compete at the restrictor-plate and road course events where Said has had past success.
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4 Responses to “No Fear Racing mergers with Rick Clark Motorsports”
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Just as I was about to think it was over for Boris in nascar, this news comes. I really hope the 12-18 race thing is accurate, that would really be great.
i love boris said
3/14/09 I attended a BMW club dinner where Boris was the guest speaker. I met him at the door and we talked for over a half hour about his Nascar career. Past, present, and future. He is without a doubt one of the friendliest and sincere people I have ever met. I have always been a fan, but now I may even become a said head as well. He did say that they are committed to a minimum of 12 races next year and that they have a great car. He deserves some good fortune and I respect his giving back to the sport what he is getting out of it.
Boris has a good car. I hope he will win at The Glen this year.